Water Blogged - A Blog For Water Equipment Dealers

Sales and management training & support for the water equipment industry

Water Blogged - A Blog For Water Equipment Dealers header image 2

Generating Leads For Water Equipment Sales - How High Is Prospecting On Your Priority List?

March 20th, 2009 · No Comments

Many salespeople make a serious mistake in scheduling that can make the difference between success and failure. It’s an error of priorities when it comes to prospecting.

Great salespeople prospect first and then schedule the rest of their day. Weaker salespeople work their day and then prospect in their “spare time”. The problem is that for many us, there is no spare time and the prospecting is never done. This also leads to doing your prospecting when you have a few minutes and not at the time that will be most effective.

The truth is that if we wait until all other tasks have been completed, there ill be very little time for prospecting. If you own your own business, you know this. Many days you barely handle top priority items and then realize that you have done almost no prospecting the entire day.

No time for prospecting leads to wild swings in income. When business is really bad, you have time to prospect. You get leads and get sales. Then, you may be too busy with delivery, installation, financing and paperwork to prospect for a few days and your sales drop off. The cycle repeats. This cycle of ups and downs can mean you are making about half of what you could if you just had time to prospect every day.

What’s the answer? We have two suggestions.

The first is to simply make an appointment with yourself to prospect at a set time every day. This appointment should be top priority, non movable and non cancellable. If you had an appointment with a medical specialist today, you would work your schedule around it so you can be there on time. Do the same with prospecting. For example, if you set aside 2:00 to 3:00 today for prospecting, see that you spend uninterrupted time without distractions.

A higher tech solution is to use voice broadcasting automated telemarketing to do your prospecting for you. This is an inexpensive way to find leads and generate sales. It starts dialing at a set time and calls the leads you tell it to. If they are interested, they push “1” and your phone rings. You only speak to people who know what you sell and want more information.

Voice broadcast marketing saves time and allows you to prospect no matter how busy you are. I have used it successfully for quite some time. Yesterday, I had my voice broadcasting service call 500 prospects while I was busy with other things. I received 5 call backs asking for more information. It cost me only about $10.00 to get these hot leads.

Make prospecting a top priority and a daily event. You will enjoy a steady stream of leads and sales.

For more information on how you can use the most effective and inexpensive way to prospect with automated voice broadcast marketing, visit www.GetTheLeadsYouNeed.Com or call 716-218-4060.

Tags: sales

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

You must log in to post a comment.